iH

Feature Board

National Programming Group · Content Lab

demo

Action Items

Decisions waiting on you — click any card to open the feature
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Feature Performance

Every recurring bit — perception, airings, and what the meters did

Perception vs. Outcome

bubble = airings · upper-right is working

Net Audience by Feature

gains minus losses

The Board

click a row to drill in
The feature is the unit of analysis. Perception from research_hub.v_feature_franchise · airings and duration from npg_contentlab.f_transcript_segment · audience gain/loss from npg_contentlab.f_2from_minute. Feature names are franchise-resolved, so Ryan's Roses and War Of The Roses are one feature.
Signals: CAP THE SEGMENT net positive short, negative long · DEGRADES WITH LENGTH long trails short by 10+ · MARKET OUTLIER more than 1 SD below the cross-market mean · LOVED BUT LOSES high fan %, negative net.